It makes no difference whether you're an author, a YouTuber, or an Instagram influencer.
If you want to be successful, you must find a way to stand out. It all boils down to one thing: doing something no one else has done before. When I say "make it," I mean "make a living" as a content creator on the internet.
And for you, it could mean being one of the world's most popular influencers, with hundreds of thousands of fans and millions of dollars in their bank accounts. You know the ones. Perhaps it's simply earning enough to work for yourself full-time. Maybe even part-time to supplement your income when staying at home with your children. Whatever the case might be.
It makes no difference. The best way to stand out on the internet is to do something no one else is doing. That is everything there is to it. It's that easy. I have some advice coming up for you that will make standing out a little easier.
Let's get started.
WHAT IS THE BEST WAY TO CREATE UNIQUE CONTENT?
On the internet these days, there are a lot of influencers.
And no matter what platform you're trying to make a name for yourself on, you'll be up against hundreds of thousands, if not millions, of people all trying to get their content seen and their voices heard.
1. Discover your unique writing/ editing/posting style.
You must establish your writing style from the start. Yes, that's right. I'm not going to discuss your content suggestions right now. I'd like to discuss how you write your material. If you're an Instagrammer, it might be the way you take, edit, and share your pictures. (Believe me, this will make sense to you as well soon.) It's crucial to have a distinct writing style.
It establishes the basis for who you will be through the content you share. Will you post lengthy blog posts, produce 20-minute YouTube videos, or use three paragraphs in your Instagram captions? Or would you keep it brief, sweet, and to the point? What would the format be like? And what can your audience expect from your content every time they visit it?
This is where it all starts.
2. Use a consistent tone and let your personality come through!
Then it's just about finding your identity and sticking to it. And, if you need another perspective, it's simply allowing your personality to shine through. In the best possible way. I understand that this will be difficult at first but it will be worth it in the long run.
3. Don't simply replicate content topics or what has worked for others.
There is a distinction between following one content pattern and doing what other successful people are doing. And obviously, if you’re creating content that other people have already created, you aren’t going to stand out as much as if you had created your own original idea.
4. Share information that others aren't willing to share.
When you do your research, you'll soon notice that many people are talking about the same thing and creating the same content. Over and over again.
As a result, you must identify the holes in their content and either make it better or find something they haven't talked about before.
5. Find out what the audience wants to see.
But what if you're having trouble coming up with content ideas? And you have the impression that everything you share stems from your keyword research or what other people are sharing? Asking the viewers what they want to see is the best thing you can do.
To be honest, it's a little too easy. BUT if your audience isn't telling you then you absolutely need to be looking at post analytics, interactions and insights. This gives you 80% of what you need to make more content but it can get a little stale
If you want to be noticed, you must produce material and content that your target audience ACTUALLY wants to see. What better way to find out than to ask them? If someone is searching for something important, chances are that someone else is looking for it as well. The best part is that they could spark an idea that you might not have considered otherwise.